Snacking, turned into an adventure.

DOOBY isn’t just a snack — it’s a world to collect and explore. Every box brings characters and landmarks to life, with collectible figures, illustrated cards and QR-linked stories that teach kids about culture, nature and history through play. Eat it, collect it, learn something — then come back for the next world.

• Collect

  Figures and cards across an expanding collection of worlds — a set to complete and a reason to open the next box.

• Discover

  An expanding collection of themed worlds full of real stories and facts — from France and Japan to Dinosaurs and the deep sea.

• Play

  Scan the QR code to unlock interactive stories — a snack that turns into a game.